CPUT’s brand is set to make a lasting impression thanks to the branding of wine and water bottles at the Cape Town Hotel School.
Hotel School director, Thembisile Molose, says wine bottles have been branded since last August while they are finalizing the branding of water bottles.
“Our partners, clients and guests have an opportunity to take a part of CPUT with them wherever they go,” says Molose.
“Besides, branding of wines and water has become a trend in our industry and some universities also brand their water bottles as part of marketing.”
He adds that it is important to have these branded products at any CPUT event, not just those hosted at the Cape Town Hotel School.
The wine bottles cost R125 for a white (chardonnay) and R195 for red (Cabernet Sauvignon).
The Hotel School buys ten cases of each wine and has already sold quite a lot of them.
“We are looking at diversifying our stock with other lower cost wines to ensure that our prices are affordable. We recently had a meeting with a wine supplier to ensure that happens no later than before end of this year,” reveals Molose.
* CPUT staff qualify for a discount of 20% off their total bill at the Hotel School upon presentation of a valid staff card.
CTHS restaurant has a dedicated functions coordinator who deals with reservations at 021 440 5756 or email restaurantfunctions@cput.ac.za.
