After scooping CPUT’s Institutional Teaching Excellence Award, Marketing lecturer, Dr Rodney Duffett, was recently entered into the Higher Education Learning and Teaching Association of Southern Africa’s (HELTASA) National Excellence in Teaching and Learning Awards.
“It was a privilege to be able to enter and represent CPUT at HELTASA’s National Excellence in Teaching and Learning Awards,” says Duffett.
He has worked for the university since 1998 when he was appointed as a part-time lecturer and later became permanent.
“I have devotedly served the institution by always pursuing excellence and giving more than 100 percent in all aspects of my job as a lecturer, and my colleagues and students will certainly attest to this.
His teaching philosophy includes collaborating with industry bodies and companies, hard work, enthusiasm and passion as well as getting feedback from students and colleagues.
“My fifteen years of hard work and dedication to my subjects, namely Advertising and Sales Promotion and Applied Promotions IV, has paid off handsomely,” he says.
He has established many industry contacts and this has led to a number of industry and community-related activities.
These have afforded students valuable experience, has won prizes, and led to internships, and bursaries, while some even received permanent jobs as a result.
Some of these projects are:
BTL (below-the-line) campaign proposal project (2010 – 2015), a joint initiative with Brand Shepherd/B-Line Advertising.
Pet Savvy name competition (2014), students developed a name for a new Pet Savvy product
American Swiss competition (2014), create your own Billboard competition for American Swiss
Library poster practical (2013 – 2016), students had to design a poster about the importance of using CPUT libraries.
