Marketing, advancement and communication practitioners from tertiary institutions across the country sharpened their blades at the recent MACE Congress hosted by CPUT.
The annual three-day Marketing, Advancement and Communication in Education (MACE) congress was held at the Bellville campus and provided delegates with opportunities for benchmarking, networking and professional development.
This year’s theme was Sharpen your blade – skills for a new reality.
Vice-Chancellor Dr Chris Nhlapo welcomed the delegates to CPUT and said the congress came at a particularly pivotal time in the higher education arena.
“As marketing, communication and advancement professionals you have a critical role to ensure that Higher Education, in whatever capacity you represent it, remains relevant. We can never be caught sitting on our laurels blissfully ignorant to the changing environment around us,” said Nhlapo.
Prof Johannes Cronje, Dean of the Faculty of Informatics and Design, delivered the keynote address while other CPUT speakers included Prof Nirvana Bechan, Head of the Media Studies Department and Lauren Kansley, media liaison.
