Mpho Roberta Masondo

INFORMATICS & DESIGN

Mpho explains her research in both Sesotho and English.

Name of Degree: Master of Technology: Public Relations Management

Title of Dissertation: Reputation management on social media: A case study of SA female hip hop artists

I Look into the scholarship of reputation management, gender representation and social media management, so my research builds on the knowledge of the relationship between representations of female hip hop artists in South Africa on Instagram as a social media platform. 

I grew up in Tokoza Township, Johannesburg, Gauteng, and still call Johannesburg my home. In 2019 I started studying at CPUT, and I hope to graduate at the end of 2021.

Take care of yourself and deal with any arising mental health issues.

The best part about my postgraduate studies is being supervised by Professor Nic Theo, having access to new thinkers and to his vast knowledge on my topic. He responds timeously to my many questions and drafts, and is patient enough with me to get me to the point of not giving up. What I consider a personal achievement is my obtaining a CPUT postgraduate bursary in 2019.

My advice to other postgrad students: Take care of yourself and deal with any arising mental health issues. Be teachable. Don’t quit. Read. Invest in a time management app and lastly, select a topic you are passionate about. 

Mpho explains her research in both Sesotho and English.