CPUT is 10 and we want the world to know!
To mark this milestone, CPUT has embarked on a year-long birthday advertising campaign that will be featured in print, radio and online.
The campaign, which is spearheaded by the Marketing and Communication Department, drives the message #WeAreCPUT by proudly focusing on some of the unique innovations and trends set by the institution during the past decade.
The campaign is fun yet has an innovative take to it with all the lead images constructed entirely from balloons.
The concept of balloons also ties in with the birthday theme as well as the rest of the marketing and branding material that has been designed for the 10th birthday.
Balloons
For example, a fish depicts the revolutionary small-scale Modular Solar Powered Aquaponics System that was developed by Mechanical Engineering lecturer Fareed Ismail.
A cancer ribbon constructed from blue and pink balloons shows off the Omega Caro E supplement, the unique fish oil supplement developed by Prof Spinney Benade and Dr Maretha Opperman from the Functional Foods Unit.
Some of the other notable achievements and innovations that will be featured during the year-long campaign is TshepisoSAT, the Hotel School, Prof Jeanine Marnewick’s rooibos research, the research chairs, and our Service-Learning achievements.
The campaign’s two lead images are a graduation cap and the number 10, with the lead tag line, “We’re celebrating a decade of groundbreaking firsts, innovation and international acclaim. We’re proud to be at the heart of technology education and innovation in Africa,” complementing these images.
The campaign went live in January with print advertisements in local and national newspapers with the digital campaign set to roll out next month.
