Second-year Marketing students are doing their bit to promote the CPUT Libraries’ Information Literacy programme.
The Marketing Department recently teamed up with CPUT Libraries and together rolled out a poster marketing campaign, which tasked students to design and produce posters that will create awareness and promote the Information Literacy programme.
The students created first class posters, which were displayed in the Cape Town Campus Library over a period of one month.
Library patrons were then tasked to vote for their favourite poster. The posters were assessed for visual appeal, originality and their Information Literacy message.
Laeticia Hendjepizo (poster title “Mr Bean”) was announced as the overall winner, Saskia Schuldig (“Empty Book”) was second, and Vanessa Pretorius (“Burger”) took third place.
Speaking at a prize giving ceremony, Director of CPUT Libraries, Dr Elisha Chiware commended the students for articulately expressing the content of their posters and added that their work contributes to CPUT’s good standing in information literacy at an international level.
He says such creative ways of promoting information literacy ensure that the library is taken into the student space.
The winning posters can be viewed at the CPUT Library on the Cape Town Campus.
