BUSINESS & MANAGEMENT SCIENCES

My name is Aline Mwilambwe Kasongo. I am currently staying in Cape Town, Goodwood. I graduated with my Master’s in Business Administration and the title of my thesis is social media as a communication strategy at a selected university in Cape Town.

… the best part of my time at CPUT has been the opportunities given to grow intellectually and think critically …

My hope was to complete my Master’s and graduate in 2020, but now my hope is to do so at the end of 2021. I studied the role of social media as a communication strategy.

Speaking about my career at CPUT, I started in 2010, in Public Relations Management. I graduated then decided to continue my studies in BTech, and later, I decided to pursue my Master’s in Business Administration. Through this journey at CPUT, the best part of my time at CPUT has been the opportunities given to grow intellectually and think critically, and to be able to graduate and have my degree.

One thing I’d like CPUT to improve for postgraduate students is the assignment of supervisors. I know of students whose work is greatly delayed because a supervisor was assigned late.

My suggestion is that CPUT should assign a supervisor as soon as possible so that the students are not delayed in their research. Another suggestion is doing away with course-based courses. We have students who end up with a subject that is only studied for one week and then the student has to wait a whole year to start with research, Can this be a reviewed?

You can watch a video of Aline explaining her research in English & French here.